Optimizing a Web Site`s SEO Ranking - Protecting Your directory Rankings Protecting Your directory Rankings directory ranking is extremely important in online business and has caused a number of webmasters to use illegitimate methods to gain popularity. However, directories have identified these techniques and such sites have been banned from the directory index. We invite the reader to be both careful and critical. If we don't say "among our respondents" when making conclusions below, then we should have, and we hope the reader will forgive the absence of this important phrase. We here at SEOmoz are hoping that you can use what we've got below as a starting point, take this data, and ask some of your own questions. It seems that there are several very high quality YOUmoz posts to be written here. The level of competition is another important factor. For example, if the product or service you are selling is a common one, you’ll have to compete with a larger group. Thus, you’ll need extensive directory optimization. But if your product is less common, the level of competition you face is less. And with minimal SEO techniques, you can achieve great success. Keyword popularity is another SEO technique. The more popular the keyword is, the more SEO techniques you'll need to use. If the keyword for your website is less popular, there are fewer websites competing with you. Hence, with very little optimization, you can rank high. This is probably not surprising, but knowing this kind of difference in source of SEO education might indicate broader differences between self-employed and non-self-employed SEOs. We'll look at differences between these groups in more detail below, and this might be a great starting place for further analysis of the data by the reader. There are a number of other factors that can determine the directory requirements of your website. One such factor is the utility of the website. What is the goal of your website? Are you selling a single product or a number of products through your website? Well, if your website is a single product website, the probability that visitors will buy the product is less. Therefore, more SEO techniques are needed. On the other hand, if your website is a multiple product website, you will require fewer SEO techniques. Studying income and trends in income might also be of interest. From this graph we can see the distribution of income of the respondant, broken down by the type of company the respondant works for, just as we broke down education above. This chart can help to answer questions like "What's the average income for respondents working at publicly traded companies vs self-employed non-consultants?" Ignoring respondents who declined to answer, we can see that the distribution of income of respondents working at publicly traded non-agencies has a higher average than that of self-employed non-consultants, or respondents working for private non-agencies. The difference in modes (as graphed here) could be in the neighborhood of $40,000. That seems like a fairly significant difference in income, and further supports the differences in populations we saw in education above. Link Building Can Be Two-Way or One-Way Two-way link building, or reciprocal link building, is a sort of link exchange. Two site owners mutually agree to place each others' links on their websites with an assurance that the links will drive traffic to their site. One-way link building is placing your link on some other sites and offering them something in return. A simple way of building links is to submit useful articles with your link to different article directories or writing blogs. This is the best way to drive traffic to your site. This chart, similar to the previous one, can help us to answer questions about the income of respondents who serve different job types, rather than breaking down by company type. This difference might be a little confusing, so for example, one of SEOmoz's developers might have responded to the survey as working for either an SEM agency (or privately held non-agency, depending on when and who you ask), but since they don't actually do any of the company's consulting, perhaps "In-House" is the best description for them. On the other hand, Rebecca, one of SEOmoz's SEO consultants, does a lot of both, so this chart can help to look at differences in income between these kinds of people. Optimizing a Web Site`s SEO Ranking - Off-Page SEO Off-Page directory Optimization Off-Page directory optimization deals with the establishment of incoming links to the website. This is often known as link building. directories give great consideration to incoming links and their popularity. Now I’m going to hit on the items that I didn’t have room to cover last time. Just to review quickly from last time, I didn’t come up with this list. The credit goes to Gary Beal, aka SEO Chat poster and moderator GaryTheScubaGuy. Gary has been an SEO for ten years, specializing in search, pay per click, affiliate management and email marketing. He focuses on competitive industries such as online gaming, banking and finance, insurance, travel and investments, so he knows what he’s talking about. He is currently affiliated with Stickyeyes. It is always wise to link to a site relevant to your own. Good quality linking, which means a link that has a high ranking, can definitely drive good traffic to the site linked to it, thereby increasing the page ranking of the site. To the contrary, if the site linked to your site is of poor quality, your site is at a high risk of being affected. A careful study of what sites you are linking to is essential. Check that all pages of the website are properly linked and have proper content. This helps the spider crawl through each page. This won't solve all your problems, you understand, but enough items can be accounted for in this way that it’s worth going down the list.Since only some of this made any sense to me, I looked up average SEO consultant salaries, which is technically a niche market, and there’s not really any averages out there floating around. This chart indicates less difference in income distributions between job types than the previous chart broken down by company type. But we can see that the distribution of of income for in-house marketers may be multi-modal. While this data might be inconclusive, in other settings a multi-modal distribution like this might indicate that the population actually consists of two more homogenous sub-populations. Taking a look at if there really are two sub-populations among in-house marketers and, if so, how else these two populations can be described, might yield interesting trends in the industry as a whole.
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