Make your website look pleasant and appealing to the visitors. Add suitable designs and light graphics to make it beautiful. This entices people to give your site a second visit. It’s a natural human tendency to give a second look to things that please the eyes. We'll continue to look at differences between in-house and consulting marketers in the graphs that follow, and we encourage the reader to pick up on any trends we might uncover.Now I use the term "professional" loosely, but let's just say a professional really has the knowledge and skill to get high rankings in specified key words. The idea that an SEO professional is not needed, and that by doing A, B and C you can reduce costs and optimize your site, is the root of SEO myths. Meta tags can also be used to boost the directory rankings, but not to a great extent. Moreover, meta tags are now rarely used to check the relevancy of a website. Adding them, however, will do no harm to your website.If you don’t have someone who can write well and regularly on topics that are relevant to your web site, you may want to think twice. This chart shows which keyword research tools are used by marketers at different kinds of companies. Differences in the popularity of specific tools, for instance the relative higher popularity of Keyword Discovery among SEM agencies than among other types of companies, might provide some insight into strategies, objectives, or simply the user-base of the different tools. Coupling this knowledge with other observations about differences among company types might be interesting. For instance, we see that respondents from SEM agencies are much more likely to use keyword research tools and are, at the same time, much more likely to receive on the job training; this kind of correlation would be expected. Using duplicate content reduces the chances of your website being crawled. So avoid using duplicate content. Also check that the content of your website is grammatically correct. Remember, there is a lot of difference in spelling between American and British English. Use the grammar of your target market. Always keep your text in HTML format rather than using graphics to convey text. This is because the directories do not give much attention to graphics. Similarly to the previous chart, this one shows popularity of keyword research tools broken out by job type. Something which strikes me as being potentially interesting is the relative higher percentage of respondents indicating no use of keyword research tools among in-house search marketers. In fact, the most popular tool among in-house marketers, Wordtracker, is only twice as likely to be used as no tool at all. Compare this to consultant marketer respondents who are about four times as likely to use Wordtracker than no tool at all, and nearly twice as likely to use their next most popular tool, Keyword Discovery. This doesn’t necessarily mean that you can just jumble the keywords wherever possible. Make the content fluent with proper keyword usage. Unnecessary and excess usage of keywords can make a directory devalue your site or completely ban it from its index. Keep updating the content of your website so that every time a particular visitor visits your site, he or she can find the updated content. This makes the visitor keep visiting. This graph shows the percentage of respondents who register sites with each of the major directory backed registration sites (Google Webmaster Central, Yahoo Site Explorer, and Microsoft Webmaster Portal). Even without breaking this data out by company type, we can see, not surprisingly, that Google has a much larger share of registrants (among our respondents) than Yahoo or Live. But it's also interesting to see that, among our respondents, self-employed consultants register at nearly the same average rate as the rest of our respondents with Google, but they register at a lower than average rate with Yahoo! Site Explorer or Live. Recalling the education sources of self-employed non-consultants (discussed above), this might be because self-employed non-consultants don't know about the value in registering with engines other than Google. Or it might be that these non-consultant respondents simply don't see value in registering outside of Google. Website content is the major thing you must concentrate on in order to get a good directory ranking. Keep the relevant content that best portrays your website and its purpose. directories have automated crawler programs called spiders or bots (or sometimes even spiderbots), which crawl through the content of the website and search for keywords entered by the user. So make the content of your website keyword rich. Nearly 50% of respondents (of any type) recommend the use of the nofollow attribute for links, while nearly 40% do not recommend the use of nofollow. However, the number of respondents who are unsure of the use of nofollow is higher among in-house marketers than among the rest of our respondents. This "not sure" sentiment (across all job types) indicates that the issues around no-follow are still "up-in-the-air" for more than 10% of our respondents, but especially among in-house marketers, which, as discussed below, make up the largest group of our respondents. Any correlations with other factors aren't discussed here, so we encourage the reader to take a look at the data for herself. The title of your website often makes the first impression. The website title appears on the colored bar at the top of the web page. Make the title attractive and impressive. Choose a good keyword that best describes your website. Similarly, give good keyword rich titles for the sub-pages linked within your website. We also saw some interesting responses to some of the questions, even without breaking out the data, so we've included a few of those below. What is your pre-tax personal yearly earnings, including salary, bonuses, benefits, & income from side projects? Optimizing a Web Site`s SEO Ranking - On-Page SEO directory optimization involves two steps, namely on-page and off-page SEO. On-Page directory Optimization The title, content, headers and images of a website are considered on-page objects. Organizing these on-page objects to increase the directory ranking of a website is called on-page optimization.
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